Do You Deliver It?
Time we talked about it, given that it is one of the eight pillars of People First!
I was struck by this recent post from Scott Galloway and in particular these words ...
"Any company that creates more than $10 billion in shareholder value does one of two things: extends time (more time, saving time) or enhances time."
A few years ago Geoff Moore wrote 'Dealing with Darwin’ and introduced 'Core/Context' - a business concept that guided thinking about, well see for yourself. It’s a video from 2005, so some of the examples could definitely be updated, but otherwise, does a great job of explaining what it’s all about.
When I read the book, it seemed natural for me to 'adapt', 'adopt' and 'pivot' the idea of core/context towards people. It worked, so I thought to try the same thing with the Professor’s declaration.
"Any person that creates value for another does one of two things: extends time (more time, saving time) or enhances time.”
But as the Irish comedian Jimmy Cricket had it …
“Come Here. There’s More.”
Yes, for any job you might do, you should be able to answer whether you are saving that person time and/or improving their life? But at what cost?
And at a stroke we return to the age-old chestnut, I want it ‘faster, better, cheaper’. (Don’t we all?)
faster: ‘extends time’
better: a proxy for ‘enhances time’
cheaper: delivers a lower and lower cost to the buyer
Of course, the ‘race to the bottom’ when it comes to price is not a winning strategy and likewise, the ‘race to deliver in near to zero time’ should be fully understood before launch. I am thinking that the ‘better’ component is your differentiation.
What do you think?
My thanks for your continued support and attention. Please do like the post, share through your social channels of choice and forward the email to colleagues, friends and family that want to join us on this journey. I truly appreciate all of your support.