You deliver it, so you charge for it, so you need to measure it.
I’ve been thinking about quantifying value.
It’s a thing we talk about and attach importance to - but remains aloof. A little like art, we know it when we see it. And yet, the recurring mantra of all of those advice books? Provide value. Deliver value.
The problem is that we all value ‘value’ differently. Sometimes we don’t even value ‘value’. I wrote about that recently and since then I have been trying to get to an equation that can be ‘solved for value’.
Any company that creates more than $10 billion in shareholder value does one of two things: extends time (more time, saving time) or enhance time.
Scott Galloway [Source]
That’s shareholder value …
Can you save your customers time?
Can you improve the quality of customers time?
… but it’s a start. The trick now is to build on that for anybody selling value (aren’t we all?)
The ‘Paperclip for a House’ story has had over 10 million views, so maybe you have seen it.
The whole story is about the value (of anything) being ‘in the eye of the beholder’, Turns out that the value is influenced by any number of things including available resources, context, history, need, want, timing, luck, knowledge … a whole set of variables that all contribute to the final value, which will vary from person to person.
In short, value is calculated across a matrix of variables;
Does that make sense? What do you think? What am I missing?
BTW - I wrote two newsletters this week. I posted the other one on the blog if you are interested.
My thanks and appreciation for your continued support, comments and attention. Please like the post, share through your social channels of choice and forward the email to colleagues, friends and family that want to join us on this journey and don’t forget these opportunities.